Media Man Advertising

Thursday, December 22, 2022

Media Man Advertising Blog Google: Year In Search, Trends and More - 2022; Data, Illustrations, Graphs and more

Media Man International Blog

Google: Year In Search, Trends and More - 2022; Data, Illustrations, Graphs and more

Web Query

A web query or web search query is a query that a user enters into a web search engine to satisfy their information needs. Web search queries are distinctive in that they are often plain text and boolean search directives are rarely used. They vary greatly from standard query languages, which are governed by strict syntax rules as command languages with keyword or positional parameters.

Search Engine

A search engine is a software system designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a line of results, often referred to as search engine results pages (SERPs). When a user enters a query into a search engine, the engine scans its index of web pages to find those that are relevant to the user's query. The results are then ranked by relevancy and displayed to the user. The information may be a mix of links to web pages, images, videos, infographics, articles, research papers, and other types of files. Some search engines also mine data available in databases or open directories. Unlike web directories and social bookmarking sites, which are maintained by human editors, search engines also maintain real-time information by running an algorithm on a web crawler. Any internet-based content that can't be indexed and searched by a web search engine falls under the category of deep web.

What Was Trending?

2022 in Google Searches

Google images and data: (Credit: Google and Google Trends)

Resources

Google Trends

Google Trends: Year In Search 2022

Video

The Year In Search 2022 (YouTube: Google)

World-Building: 2022 Was A Huge Year For Box Office Follow Ups

Resources

Chartr

IMDb

Box Office Mojo

Wikipedia (Box Office)

Media Man Int

Media Man Advertising Blog: Directories For Navigating The World Wide Web and beyond The Matrix

Media Man Advertising Blog

Directories For Navigating The World Wide Web and beyond The Matrix

Search Engine Directory

Friday, December 9, 2022

Media Man Advertising Blog: Without promotion, something terrible happens... nothing!" - P. T. Barnum

Without promotion, something terrible happens... nothing!" - P. T. Barnum

Media Man Advertising Blog: Airbnb’s search marketing shift: Should advertisers follow suit? (Search Engine Land)

Airbnb’s search marketing shift: Should advertisers follow suit? (Search Engine Land)

Airbnb’s search marketing shift: Should advertisers follow suit?

With CPCs rising across performance media channels, is it worth following Airbnb's shift from PPC to brand marketing? Here's what to consider.

A recent Wall Street Journal article reported that Airbnb’s “strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off.”

This remark has sparked discussions among many advertisers, wondering if a similar strategy may work for them.

In 2019, Airbnb started to move budget away from search marketing in favor of broader marketing initiatives.

The pandemic accelerated the shift, with video and social media picking up the largest share of digital spend in 2021, according to data gathered from Semrush and Pathmatics.

*click here for full article and multimedia

(Search Engine Land)

Social Media

Greg Tingle

SEL's Amanda with an interesting and helpful article on Airbnb search marketing. I tend to agree that brand marketing and the like is the way to go. It's a saturated market as has been so for many years. Many brand managers, CEO's, bean counters and the like having been going direct to both creative and advertising agencies - I should know. Airbnb operators still see value in SEO as well as negotiating ad and copy rates with destination websites and niche website owners/ publishers. I've been in this game a few decades. A decade ago I secured a five figure deal with an owner on three continents with a number of properties involved, plus with an interactive game of skill tie-in with PR and news media elements. It was huge. If our agency didn't exist the likes of News Corp's Real Estate.com.au and/or Domain.com.au or maybe Google Ads would have secured it. As they say, you win some - you lose some. This Search Engine Journal feature has sparked my team and I to ramp up property aka real estate coverage including Airbnb again so thank you. There's still opportunity in the sector, be it Sydney, Melbourne, Vegas, Florida, Virgin Islands, Fiji or maybe even out the back of the U.A.E - you can bet the house on it! Web to the world over.

Friday, November 18, 2022

Media Man Advertising Blog: Red Bull drives F1 car through Las Vegas casino days before launch party with Hamilton

Red Bull drives F1 car through Las Vegas casino days before launch party with Hamilton

Profiles

Red Bull Motorsport Casinos Las Vegas Sports Sports News Casino News Media

Red Bull have helped to promote F1's newest race in Las Vegas set to debut in November next season.

Red Bull have driven a Formula One car through a Las Vegas casino ahead of this weekend’s F1 launch party. Visitors looked shocked as the car shot past blackjack tables at the iconic Wynn Las Vegas Casino.

Ahead of its run, the car was parked in the foyer with fans able to get close to the car. After driving through the casino, the car came to a stop at the front of the building where it was collected by a team of Red Bull mechanics.

The demonstration was completed with a drifting display from the F1 car and Red Bull’s Stadium Super Trucks machine. Social media users were shocked at the footage with some in awe of Red Bull’s display.

Twitter user @burrrke posted: “I would say there’s definitely room for disaster here, but I’ve never been in a casino or driven a F1 car. @masaloin added: “I should’ve been in Vegas seeing the Red Bull f1 car driving in the casino and on the Strip.”

Red Bull also took part in a filming session on the Las Vegas Strip on Wednesday. It comes just days before this weekend’s launch event to mark one year before the first race.

Fans reported on social media that Sergio Perez was behind the wheel of the car as the cameras started rolling. Footage shows Perez driving up and down the famous Strip before doing a 180-degree spin for the crowd.

Perez has already been confirmed to be attending the event at Caesars Palace on Saturday night. He will be joined by Mercedes F1 stars Lewis Hamilton and George Russell as well as Williams driver Alex Albon.

The event will be completely free of charge and will allow fans a chance to get up close with the cars. Spectators will also be treated by a live car demonstration on Las Vegas Boulevard and be introduced to the four drivers on the main stage.

Those in attendance can also enjoy F1's Pit Stop Challenge and grab photos with cars and trophies. F1 CEO Stefano Domenicali said the event would give locals a “taste of things to come” ahead of next season’s debut Grand Prix.

He explained: “We are thrilled to welcome our fans to the launch of the 2023 Las Vegas Grand Prix. The Las Vegas Grand Prix is going to become a regular fixture in the city and on the global sporting calendar, so it is important to have local fans both celebrated and celebrating with us from the very start.

“This launch is a small but exciting taste of things to come over the next year when all the Formula One teams hit The Strip."

Wednesday, October 26, 2022

Media Man Advertising Blog: Elon Musk visits Twitter headquarters ahead of takeover deadline - 26th October 2022

Elon Musk visits Twitter headquarters ahead of takeover deadline

Billionaire Elon Musk said he paid a visit to Twitter Inc's (TWTR.N) headquarters in San Francisco on Wednesday, ahead of a court-ordered deadline to close his $44 billion deal for the social media platform.

"Entering Twitter HQ – let that sink in!" said the caption of a video that Musk tweeted in which he was walking into the Twitter office carrying a sink in his hands.

Elon Musk Twitter

Entering Twitter HQ – let that sink in!

Hours earlier, he hinted at being the company's top boss after updating his profile's bio to "Chief Twit".

Elon Musk Twitter

A beautiful thing about Twitter is how it empowers citizen journalism – people are able to disseminate news without an establishment bias

Twitter confirmed Musk would visit the San Francisco office this week, but declined to comment further.

Banks have started to send $13 billion in cash backing Musk's takeover of Twitter in a sign that the deal is on track to close by the end of the week, the Wall Street Journal reported, citing people familiar with the matter.

Once final closing conditions are met, the funds will be made available for Musk to execute the transaction by the Friday deadline, the report added.

Bank of America and Barclays declined to comment on the report when contacted by Reuters, while Morgan Stanley did not immediately respond to a request for comment.

In the six months of a dramatic back-and-forth since Musk announced his $54.20 per share bid, Twitter initially resisted the deal by adopting a poison pill and later sued the world's richest man after he announced plans to abandon the offer on concerns about spam accounts on the platform.

Earlier this month, Musk proposed to proceed with his original $44 billion bid, calling for an end to the lawsuit by Twitter.

The Tesla Inc (TSLA.O) CEO notified co-investors who committed to help fund the Twitter deal that he plans to close it by Friday, Reuters reported on Tuesday.

Equity investors including Sequoia Capital, Binance, Qatar Investment Authority and others have received the requisite paperwork for the financing commitment from Musk's lawyers, Reuters reported.

Twitter shares were up about 1.1% at $53.91 in extended trading, slightly below Musk's offer price.